Our Story.

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Our journey began when our founder, Koren, discovered she was pregnant while her husband was called to reserve duty in the IDF. This chain of events led to relationship challenges, which inevitably impacted their intimacy. The shame they felt kept them from seeking help for a long time, and when they did, it was through friends who couldn’t provide the necessary support. That’s when Koren had the idea to create NOGA.

 

Together with her good friend Eldar, a professor and sexuality researcher, they began building this initiative. They soon enlisted their winning team: Shaked, Elinor, and Ilay. 

 

Our collective goal is to provide a safe space for discussions and effective solutions in the field of sexual health, aiming to improve the quality of life for many who suffer in silence from these issues and are too ashamed to seek help.